Asian Label: Silk Whitia Soy Milk and Sasatinnie Eye Masks

On the first day of 2012, I also stocked up on…

I’ve previously blogged about Sasa’s Silk Whitia masks here, which Sasa is currently running a $1.95/per piece special on them on the older/usual range. Excluded from this $1.95 offer is the newest range in Singapore – the Soy Milk masks, Hyaluronic Acid FCH masks, Q10 Elastic masks and Hyaluronic Acid Moisture-Express masks. The Soy Milk masks are available in Soy Milk Whitening, Soy Milk Nourishing and Soy Milk Moisture-Express. No doubt these were already available elsewhere in Asia sometime back, but they’ve only been spotted in Singapore’s Sasa recently.

 The Silk Whitia 5-pack masks usually retail on the US Sasa website for US$17 – US$22.60 per pack. In Singapore, the Silk Whitia masks are usually S$20.90 (US$16.12) for a pack of 5 and just last week, Sasa was running a buy one get one free on these packs in the new range. While nosing around my neighbourhood mall today, I saw that all Sasa 5-pack masks were now going at 3 packs for S$28.90 (US$22.30).

You get the following maths:

No sale: 1 sheet = S$4.18 = US$3.22
BOGO : 1 sheet = S$2.09 = US$1.61
3 Pack for S$28.90: 1 sheet =  S$1.93 = US$1.49

So this meant I ended up with 3 packs 😛

These Silk Whitia masks are mostly made in Hong Kong and each single-use mask sheet is individually sealed and packed. Any self respecting Asian Chinese would have grown up on a soy milk diet and I couldn’t resist getting 2 packs to try.

These masks do contain parabens but since you’re supposed to rinse your face with water after removing the masks, that doesn’t perturb me overly. Also, as these are moist products stored away in their sealed foil packs for up to 3 years, I’d really prefer a proven preservative over a natural one. The expiry and manufacturing dates are printed on the box.

While I really love Silk Whitia’s face masks in general, I find their 5-pack eye masks at the same price as the face masks in Singapore too steep for regular usage. The SA at Bishan’s Sasa, Marilyn Yeong, recommended me these Sasatinnie eye masks that go for S$1.95 (US$1.51) per pack of 3 pairs. These go for between US$1.20 – US$1.50 on the Sasa website (http://web1.sasa.com/SasaWeb/eng/product/viewProductDetail.jspa?itemno=10040277) so it’s slightly pricier in Singapore. There is a current offer of 20 packs for S$19.90. Sasatinnie is, I believe, Sasa’s economical house brand.

They’re made in Korea with instructions, ingredients and an expiry date. There are 3 different types to choose from. One for moisturising (Aqua Boost Moisturizing Eye Mask), one for depuffing (Detoxifying Anti-Puffiness Smoothing Eye Mask) and one that is whitening (Intensive Sparkling White Eye Mask). The whitening is meant for dark circles.

These masks come in a resealable pack, which I store in the fridge. The Detoxifying Anti-Puffiness Smoothing Eye Mask is the first one I’ve tried right after purchase.

Butylene Glycol, alcohol and phenoxyethanol are found in the ingredients but surprising enough, the mask did not irritate my eye area at all, despite being placed very close to my water line for 15 minutes.

Among the ingredients, other than the usual hyaluronic acid or hyaluronate derivative, glycerin, soluble collagen and plant extracts, is palmitoyl tetrapeptide-7, a polypeptide compound also found in Matrixyl 3000.

In case you’re wondering where the Vitamins A, C and E are, they’re respectively retinol, ascorbic acid and tocopheryl acetate in the list above.

I also have on the Korres Wild Rose mask on the rest of the face.

Shape-wise, these are basic eye masks that are sufficient only for the undereye area and extending slightly to the crows feet zone. All 6 pieces are grouped together in the pack and are sufficiently moistened with the essence, with no excess essence pooling at the bottom.

Scent-wise, it’s very light and faint and certainly not floral. As the pack was refrigerated for a couple of hours, the pads went on cooling and refreshing. As mentioned earlier, the masks did not irritate my eyes despite being in such close proximity.

Since there’s no real excess essence, the pads dried up pretty quickly (and I’d imagine even faster if you’re somewhere with lower humidity) but did the job well. The essence is not the least bit slimy and penetrated very well into the undereye area. When I removed the pads, I could see that the fine lines at my undereye area were definitely less pronounced and slightly lighter. The whole area looked slightly brighter and tauter too. However, the results don’t last and the lines revert to their former state about 30 minutes after.

I’ll be using these masks more often than the recommended 1 – 2 times/ week, as they’re very lightweight and refreshing and probably perform better than their price point.

Yes, I’d recommend these Sasatinnie eye masks as a credible budget alternative for regular and affordable usage.

~*Items reviewed purchased by me*~

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About lipglossfiend

Lipgloss, Makeup galore and other yummy goodies by the score :)
This entry was posted in Asian Labels, Sasatinnie, Silk Whitia, Skincare and tagged . Bookmark the permalink.

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